Birmingham Airport sponsors "Solar Bear" as part of "The Big Sleuth" summer 2017 art trail

Birmingham Airport has signed up to sponsor a bear this summer in the exciting Birmingham
art trail called "The Big Sleuth". Presented by Birmingham Children's Hospital Charity in partnership
with creative producers Wild in Art, "'The Big Sleuth' will see up to 100 beautifully designed bear
statues appearing throughout Birmingham over a 10-week period this summer from Monday
10 July 2017 with satellite trails in Solihull, Sutton Coldfield, Sandwell and at Resorts World

"'The Big Sleuth" aims to inspire people to become a tourist in their own town. Bears will be
placed not only in the city centre, but in a host of locations across all ten districts of Birmingham,
encouraging residents to follow the trail and discover areas of the wider region which they
may not have explored before

The design chosen by the Airport is called "'Solar Polar" and is painted by artist David Graham.
The design represents the famous Northern Lights or "'the aurora borealis". The bright dancing
lights of the aurora are the result of collisions between electrically charged particles from the sun
that enter the earth's atmosphere and can be seen in the sky

"Solar Polar" will be located at the city's famous Victoria Square until Sunday 17 September 2017,
during this time a selfie competition will be run by the airport to encourage the public to find the bear

Icelandair operate a Boeing 757 in "Hekla Aurora" - Northern lights - colours
David Winstanley, Chief Operating Officer at Birmingham Airport, said: "It's a fantastic privilege to
be involved with another city art trail project. "The Big Hoot" in 2015 attracted many visitors not only
to the city and region but also to the airport. We jumped at the chance to be a sponsor again and
we are really pleased with the bear design that we have chosen. It is very relevant to the Airport
as we have four Icelandair flights a week to Reykjavik, a gateway city for visitors of the Northern Lights

Elinor Eustace, Deputy Director of Fundraising at Birmingham Children's Hospital, said: "The Big Sleuth"
is incredibly important to us as we know it will encourage residents and tourists to get active and enjoy
being outdoors - whether they decide to walk, jog, run or cycle the trail"

Charlie Langhorne, Director of Wild in Art, said: "It's fantastic to have Birmingham Airport on board
again this year. They recognise the great benefits of getting involved as well as the positives for the
local community, and of course Birmingham Children's Hospital. Together with other sponsors,
partners and funders, they have enabled the event to really take off!"

"The Big Sleuth" comes hot on the heels of "The Big Hoot" which attracted more than 800,000 visitors
and in total raised over £625,000 for Birmingham Children's Hospital. At the end of the 10 week trail
the giant painted bears will be auctioned off with all proceeds going to the hospital. To find out more
about the project, please visit
Thursday 6 July 2017


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